Welcome to Hartje’s Travel Center, Market & Hardware of La Valle.

Your One-Stop Wisconsin Recreation, Travel and Shopping Center.

Hartje’s is the Only WI Travel Center serving the La Valle & Reedsburg area visitors with fishing, camping and sporting goods.

Hartje’s Travel Center offers all the amenities travelers look for – fuel, food, and services – all in one place. But Hartje’s is more than just a travel center. We offer a grocery store, liquor department, hardware store, lawn & garden supplies, sporting goods and even an area for antique shoppers.

We’re here to make your day just a little bit brighter with a warm smile and a friendly, “hello”.

We are converting our phone number from 608-985-8124 ext. 3 to 608 985 8500. Both numbers will work until Jan 2016


Hartjes Travel Center Counter

Hartje’s Travel Center features:

  • Full BP Gas Station
  • Propane Tanks and Refills
  • ATM
  • Wisconsin Lottery Sales
  • UPS Shipping Station
  • Prepaid Postal Service
  • Public Mailbox
  • Blue Box Movie Rentals
  • Firewood
  • New Renovated Restrooms

We also can assist you with:

  • State Park Passes
  • County Park Passes
  • Hunting Licenses
  • Fishing Licenses
  • Sportsmen Club Memberships
  • Burning Permits

Need road-side tire repair or replacement? Just click for more information Tire Service


Hartje’s Market carries a large selection of items your household needs every day. We also carry essentials for people “on the go” such as coffee, pastries and sandwiches. Our liquor department offers a full selection of wine, liquor, chilled beer and popular beverages.


Our Hartje “Do It Best” Hardware Store has what you need for those unexpected home repairs as well as lawn & garden supplies, paint, plumbing, electrical, tools and so much more.


For the fishing enthusiast we have a Live Bait & Tackle Shop in our recreation area. Be sure and stop by to pick up your Wisconsin fishing licenses and area lake maps before you head out to Lake Redstone or Dutch Hollow Lake. We also have everything you need for camping, boating and picnicking.


If you enjoy shopping for antiques and exploring thrift stores, visit our “Cabin Shop” located upstairs of Hartje’s Store for treasures galore…

The Cabin Shop offers gift items, antiques, and rustic cabin décor for lake homes, cottages and vacation cabins. We also offer furniture, household goods, and a variety of arts and crafts to showcase the work of many local artists and woodworkers.


Hartje’s Travel Center is close to all the WI Dells area attractions and favorite places in Wisconsin for outdoor recreation.

Need a visitor guide to the Reedsburg or Wisconsin Dells area restaurants, water parks, hotels or campgrounds? We have several Wisconsin maps and visitor travel guides available.

Follow us on Facebook for information about area events and fun things to do in our friendly Wisconsin Dells area communities.

Popular Places In Wisconsin

For the biking, hiking and cross country skiing enthusiasts, the famous 400 State Trail is less than a mile away. Remember to pick up a 400 Trail WI Travel Guide and map of favorite Wisconsin attractions when you’re at Hartjes in LaValle.

Discover Wisconsin’s other bike trails this summer and enjoy camping at Wisconsin State Parks or nearby area campgrounds.

You’ll enjoy the friendly home-town atmosphere of our shops and restaurants as well as the scenic countryside of LaValle & Reedsburg, which attract visitors year ’round.

If you’ve never visited LaValle, Reedsburg or Baraboo, take a day trip and explore our Wisconsin parks or go fishing with the family, you’ll love it!