Welcome to Hartje’s Travel Center, Market & Hardware of La Valle.
One-Stop Wisconsin Recreation, Travel & Shopping Center.
Hartje’s is the Only WI Travel Center serving the La Valle & Reedsburg area visitors with fishing, camping and sporting goods.
Hartje’s Travel Center offers all the amenities travelers look for – fuel, food, and services – all in one place. But Hartje’s is more than just a travel center. We offer a grocery store, liquor department, hardware store, lawn & garden supplies, sporting goods and even an area for antique shoppers.
We’re here to make your day just a little bit brighter with a warm smile and a friendly, “hello”.
New This Year – Shop Online!
Hartje’s & 88Gear is introducing a full line of Water Sports Equipment this summer. More Info!
LOCAL AREA INFO
Hartje’s Travel Center is close to all the WI Dells area attractions and favorite places in Wisconsin for outdoor recreation.
Need a visitor guide to the Reedsburg or Wisconsin Dells area restaurants, water parks, hotels or campgrounds? We have several Wisconsin maps and visitor travel guides available.
Follow us on Facebook for information about area events and fun things to do in our friendly Wisconsin Dells area communities.
Popular Places In Wisconsin
For the biking, hiking and cross country skiing enthusiasts, the famous 400 State Trail is less than a mile away. Remember to pick up a 400 Trail WI Travel Guide and map of favorite Wisconsin attractions when you’re at Hartjes in LaValle.
Discover Wisconsin’s other bike trails this summer and enjoy camping at Wisconsin State Parks or nearby area campgrounds.
You’ll enjoy the friendly home-town atmosphere of our shops and restaurants as well as the scenic countryside of LaValle & Reedsburg, which attract visitors year ’round.
If you’ve never visited LaValle, Reedsburg or Baraboo, take a day trip and explore our Wisconsin parks or go fishing with the family, you’ll love it!