Welcome to Hartje’s Travel Center, Market & Hardware of La Valle.
One-Stop Wisconsin Recreation, Travel & Shopping Center.
Hartje’s is the Only WI Travel Center serving the La Valle & Reedsburg area visitors with fishing, camping and sporting goods.
Hartje’s Travel Center offers all the amenities travelers look for – fuel, food, and services – all in one place. But Hartje’s is more than just a travel center. We offer a grocery store, liquor department, hardware store, lawn & garden supplies, sporting goods and even an area for antique shoppers.
We’re here to make your day just a little bit brighter with a warm smile and a friendly, “hello”.
Scooped Ice Cream – Daily 11am – 6pm
8 Assorted Flavors – Waffle Cone, Sugar Cone, Dish, or a Scoop and a Brownie
Hot Italian Beef Sandwiches, BBQ Pork Sandwiches and Brats
Available Friday thru Saturday during lunch hours (outside)