Welcome to Hartje’s Travel Center, Market & Hardware of La Valle.

One-Stop Wisconsin Recreation, Travel & Shopping Center.

Hartje’s is the Only WI Travel Center serving the La Valle & Reedsburg area visitors with fishing, camping and sporting goods.

Hartje’s Travel Center offers all the amenities travelers look for – fuel, food, and services – all in one place. But Hartje’s is more than just a travel center. We offer a grocery store, liquor department, hardware store, lawn & garden supplies, sporting goods and even an area for antique shoppers.

We’re here to make your day just a little bit brighter with a warm smile and a friendly, “hello”.


Hartjes Travel Center Counter

Fresh Hot Sandwiches – hand made daily – perfect for breakfast and lunch!  Stop in to try!

Wood Pellets $199/ton



Hartje’s Travel Center is close to all the WI Dells area attractions and favorite places in Wisconsin for outdoor recreation.

Need a visitor guide to the Reedsburg or Wisconsin Dells area restaurants, water parks, hotels or campgrounds? We have several Wisconsin maps and visitor travel guides available.

Follow us on Facebook for information about area events and fun things to do in our friendly Wisconsin Dells area communities.

  • Lauch Cable Park

Launch Cable Park

Launch Cable Park Coming This Summer! Offering a multitude of activities for the whole family. Featuring a large beach, water toys, cable park, paddle sports, volleyball, Bag O, and fishing. Hike and hook up with [...]

  • 88 Gear Water Sports Equipment

Water Sports Equipment

88 Gear - Water Sports Equipment New this year, Water Sports Equipment! Hartje's & 88Gear will be introducing a full line of Water Sports Equipment. Shop and place your order today! Online orders can be [...]

  • Farmers Market & Flea Market

La Valle Farmers Market & Flea Market

La Valle Summer Farmers Market Every Saturday The La Valle Farmers Market & Flea Market is located right outside of Hartjes every Saturday morning in the summer. You'll find an assortment of fresh, locally-grown produce, [...]

Popular Places In Wisconsin

For the biking, hiking and cross country skiing enthusiasts, the famous 400 State Trail is less than a mile away. Remember to pick up a 400 Trail WI Travel Guide and map of favorite Wisconsin attractions when you’re at Hartjes in LaValle.

Discover Wisconsin’s other bike trails this summer and enjoy camping at Wisconsin State Parks or nearby area campgrounds.

You’ll enjoy the friendly home-town atmosphere of our shops and restaurants as well as the scenic countryside of LaValle & Reedsburg, which attract visitors year ’round.

If you’ve never visited LaValle, Reedsburg or Baraboo, take a day trip and explore our Wisconsin parks or go fishing with the family, you’ll love it!